Head-to-head · free
Amazon.com Inc. vs Alphabet
AMZN vs GOOGL — return on capital, cash generation, margins and balance sheet side by side.
AMZN
2 / 11
measures where AMZN leads
GOOGL
9 / 11
measures where GOOGL leads
A simple count of which company scores better on each measure — not a recommendation to buy or sell.
| Measure | AMZN · FY2025 | GOOGL · FY2025 |
|---|---|---|
| Revenue | $716.9B | $402.8B |
| Net income | $77.7B | $132.2B |
| Revenue growth (yearly, multi-year) | 11.1% | 11.8% |
| Free cash flow | $7.7B | $73.3B |
| Free cash flow margin | 1.1% | 18.2% |
| Net cash / (debt) | (66.2B) | (28.6B) |
| ROIC | 13.2% | 26.0% |
| Return on equity | 22.3% | 35.7% |
| Gross margin | 50.3% | 59.7% |
| Operating margin | 11.2% | 32.0% |
| Net debt / EBITDA | -0.15x | 0.11x |
Figures are as reported by each company; latest fiscal year shown.
Where Amazon.com Inc.'s cash went (FY2025)
- Capital spending
- $131.8B
- Buybacks
- $0
- Dividends
- $0
- Acquisitions
- $3.8B
- Net debt issued / (repaid)
- $10.2B
Where Alphabet's cash went (FY2025)
- Capital spending
- $91.4B
- Buybacks
- $45.7B
- Dividends
- $10.0B
- Acquisitions
- $1.6B
- Net debt issued / (repaid)
- $32.1B
Ask which business is stronger
"Which one reinvests at higher returns?" "Who carries more risk in its filings?" Get answers drawn straight from both companies' filings.
Compare them free