Head-to-head · free
Alphabet vs Netflix
GOOGL vs NFLX — return on capital, cash generation, margins and balance sheet side by side.
GOOGL
7 / 11
measures where GOOGL leads
NFLX
4 / 11
measures where NFLX leads
A simple count of which company scores better on each measure — not a recommendation to buy or sell.
| Measure | GOOGL · FY2025 | NFLX · FY2025 |
|---|---|---|
| Revenue | $402.8B | $45.2B |
| Net income | $132.2B | $11.0B |
| Revenue growth (yearly, multi-year) | 11.8% | 11.1% |
| Free cash flow | $73.3B | $9.5B |
| Free cash flow margin | 18.2% | 20.9% |
| Net cash / (debt) | (28.6B) | (5.4B) |
| ROIC | 26.0% | 28.3% |
| Return on equity | 35.7% | 42.8% |
| Gross margin | 59.7% | 48.5% |
| Operating margin | 32.0% | 29.5% |
| Net debt / EBITDA | 0.11x | 0.18x |
Figures are as reported by each company; latest fiscal year shown.
Where Alphabet's cash went (FY2025)
- Capital spending
- $91.4B
- Buybacks
- $45.7B
- Dividends
- $10.0B
- Acquisitions
- $1.6B
- Net debt issued / (repaid)
- $32.1B
Where Netflix's cash went (FY2025)
- Capital spending
- $688.2M
- Buybacks
- $9.1B
- Dividends
- $0
- Acquisitions
- $17.2M
- Net debt issued / (repaid)
- (1.8B)
Ask which business is stronger
"Which one reinvests at higher returns?" "Who carries more risk in its filings?" Get answers drawn straight from both companies' filings.
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