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Alphabet vs Meta Platforms
GOOGL vs META — return on capital, cash generation, margins and balance sheet side by side.
GOOGL
7 / 11
measures where GOOGL leads
META
4 / 11
measures where META leads
A simple count of which company scores better on each measure — not a recommendation to buy or sell.
| Measure | GOOGL · FY2025 | META · FY2025 |
|---|---|---|
| Revenue | $402.8B | $201.0B |
| Net income | $132.2B | $60.5B |
| Revenue growth (yearly, multi-year) | 11.8% | 14.3% |
| Free cash flow | $73.3B | $46.1B |
| Free cash flow margin | 18.2% | 22.9% |
| Net cash / (debt) | (28.6B) | (48.0B) |
| ROIC | 26.0% | 21.8% |
| Return on equity | 35.7% | 30.2% |
| Gross margin | 59.7% | 82.0% |
| Operating margin | 32.0% | 41.4% |
| Net debt / EBITDA | 0.11x | 0.22x |
Figures are as reported by each company; latest fiscal year shown.
Where Alphabet's cash went (FY2025)
- Capital spending
- $91.4B
- Buybacks
- $45.7B
- Dividends
- $10.0B
- Acquisitions
- $1.6B
- Net debt issued / (repaid)
- $32.1B
Where Meta Platforms's cash went (FY2025)
- Capital spending
- $69.7B
- Buybacks
- $26.2B
- Dividends
- $5.3B
- Acquisitions
- $4.2B
- Net debt issued / (repaid)
- $27.4B
Ask which business is stronger
"Which one reinvests at higher returns?" "Who carries more risk in its filings?" Get answers drawn straight from both companies' filings.
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