Head-to-head · free
Amazon.com Inc. vs Alibaba Group Holding Limited
AMZN vs BABA — return on capital, cash generation, margins and balance sheet side by side.
AMZN
9 / 11
measures where AMZN leads
BABA
2 / 11
measures where BABA leads
A simple count of which company scores better on each measure — not a recommendation to buy or sell.
| Measure | AMZN · FY2025 | BABA · FY2026 |
|---|---|---|
| Revenue | $716.9B | $1.02T |
| Net income | $77.7B | $103.6B |
| Revenue growth (yearly, multi-year) | 11.1% | 4.7% |
| Free cash flow | $7.7B | (50.7B) |
| Free cash flow margin | 1.1% | -5.0% |
| Net cash / (debt) | (66.2B) | (86.1B) |
| ROIC | 13.2% | 2.8% |
| Return on equity | 22.3% | 10.0% |
| Gross margin | 50.3% | 39.8% |
| Operating margin | 11.2% | 5.8% |
| Net debt / EBITDA | -0.15x | 1.32x |
Figures are as reported by each company; latest fiscal year shown.
Where Amazon.com Inc.'s cash went (FY2025)
- Capital spending
- $131.8B
- Buybacks
- $0
- Dividends
- $0
- Acquisitions
- $3.8B
- Net debt issued / (repaid)
- $10.2B
Where Alibaba Group Holding Limited's cash went (FY2026)
- Capital spending
- $126.9B
- Buybacks
- $7.6B
- Dividends
- $33.7B
- Acquisitions
- $12.1B
- Net debt issued / (repaid)
- $39.0B
Ask which business is stronger
"Which one reinvests at higher returns?" "Who carries more risk in its filings?" Get answers drawn straight from both companies' filings.
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