Head-to-head · free
Apple vs Alphabet
AAPL vs GOOGL — return on capital, cash generation, margins and balance sheet side by side.
AAPL
7 / 10
measures where AAPL leads
GOOGL
3 / 10
measures where GOOGL leads
A simple count of which company scores better on each measure — not a recommendation to buy or sell.
| Measure | AAPL · FY2026 | GOOGL · FY2025 |
|---|---|---|
| Revenue | $478.8B | $402.8B |
| Net income | $132.2B | $132.2B |
| Revenue growth (yearly, multi-year) | 5.0% | 11.8% |
| Free cash flow | $136.1B | $73.3B |
| Free cash flow margin | 28.4% | 18.2% |
| Net cash / (debt) | — | (28.6B) |
| ROIC | 68.5% | 26.0% |
| Return on equity | 142.3% | 35.7% |
| Gross margin | 48.8% | 59.7% |
| Operating margin | 33.0% | 32.0% |
| Net debt / EBITDA | 0.26x | 0.11x |
Figures are as reported by each company; latest fiscal year shown.
Where Apple's cash went (FY2026)
- Capital spending
- $9.0B
- Buybacks
- —
- Dividends
- —
- Acquisitions
- —
- Net debt issued / (repaid)
- —
Where Alphabet's cash went (FY2025)
- Capital spending
- $91.4B
- Buybacks
- $45.7B
- Dividends
- $10.0B
- Acquisitions
- $1.6B
- Net debt issued / (repaid)
- $32.1B
Ask which business is stronger
"Which one reinvests at higher returns?" "Who carries more risk in its filings?" Get answers drawn straight from both companies' filings.
Compare them free