Head-to-head · free
Altria vs PepsiCo
MO vs PEP — return on capital, cash generation, margins and balance sheet side by side.
MO
6 / 9
measures where MO leads
PEP
3 / 9
measures where PEP leads
A simple count of which company scores better on each measure — not a recommendation to buy or sell.
| Measure | MO · FY2025 | PEP · FY2025 |
|---|---|---|
| Revenue | $23.3B | $93.9B |
| Net income | $6.9B | $8.2B |
| Revenue growth (yearly, multi-year) | -2.7% | 4.3% |
| Free cash flow | $9.1B | $7.7B |
| Free cash flow margin | 39.0% | 8.2% |
| Net cash / (debt) | — | (40.7B) |
| ROIC | 32.6% | 13.9% |
| Return on equity | — | 42.9% |
| Gross margin | 72.2% | 54.1% |
| Operating margin | 59.8% | 14.4% |
| Net debt / EBITDA | 2.09x | 2.55x |
Figures are as reported by each company; latest fiscal year shown.
Where Altria's cash went (FY2025)
- Capital spending
- $216.0M
- Buybacks
- —
- Dividends
- —
- Acquisitions
- —
- Net debt issued / (repaid)
- —
Where PepsiCo's cash went (FY2025)
- Capital spending
- $4.4B
- Buybacks
- $1.0B
- Dividends
- $7.6B
- Acquisitions
- $3.4B
- Net debt issued / (repaid)
- $3.7B
Ask which business is stronger
"Which one reinvests at higher returns?" "Who carries more risk in its filings?" Get answers drawn straight from both companies' filings.
Compare them free