Head-to-head · free
Salesforce, Inc. vs ServiceNow
CRM vs NOW — return on capital, cash generation, margins and balance sheet side by side.
CRM
5 / 10
measures where CRM leads
NOW
5 / 10
measures where NOW leads
A simple count of which company scores better on each measure — not a recommendation to buy or sell.
| Measure | CRM · FY2025 | NOW · FY2025 |
|---|---|---|
| Revenue | $37.9B | $13.3B |
| Net income | $6.2B | $1.7B |
| Revenue growth (yearly, multi-year) | 15.6% | 22.5% |
| Free cash flow | $12.4B | $4.6B |
| Free cash flow margin | 32.8% | 34.5% |
| Net cash / (debt) | — | — |
| ROIC | 8.8% | 10.2% |
| Return on equity | 12.4% | 15.5% |
| Gross margin | 77.7% | 77.5% |
| Operating margin | 21.5% | 13.7% |
| Net debt / EBITDA | 0.59x | -0.87x |
Figures are as reported by each company; latest fiscal year shown.
Where Salesforce, Inc.'s cash went (FY2025)
- Capital spending
- $658.0M
- Buybacks
- —
- Dividends
- —
- Acquisitions
- —
- Net debt issued / (repaid)
- —
Where ServiceNow's cash went (FY2025)
- Capital spending
- $868.0M
- Buybacks
- —
- Dividends
- —
- Acquisitions
- —
- Net debt issued / (repaid)
- —
Ask which business is stronger
"Which one reinvests at higher returns?" "Who carries more risk in its filings?" Get answers drawn straight from both companies' filings.
Compare them free